When you are your brand, you have to figure out who you are.
You not only have to pick a message and mission but you have to pick a font and a logo. It’s not enough to simply be… you have to show people who you are.
I’m a rule breaker and I prize my individuality. Not the hardest brief for a designer but still, I’m a fun riddle. I needed a designer to help synthesize “me” into a brand. How do I want you to see me? Continue reading “Finding Me: The Story of a Brand”